"Balance" feels like a loaded word these days. The first thing a lot of us think of is work-life balance, or perhaps the juggling act that our jobs require us to do on a daily basis. Balancing the long-term projects vs the short-term tasks.
And of course there's also balance, as in not falling over! Balancing poses are my favorite type of yoga pose, because I love this challenge.
I've learned a few tricks to help the body balance more steadily, and I think a lot of them offer good lessons for nonprofit communicators too:
If you're standing on one leg, the foot needs to be firmly rooted in its spot, and with the knee straight but not locked. This lets you sway and make small corrections as needed.
Nonprofits should be firmly rooted in the goals of their mission, and have a stable pillar on which they're basing communications. However, the plan shouldn't be so locked or firm that it can't go with the flow or be able to adjust as circumstances change.
Another key to balancing is to hold firmly to the center, drawing energy in and upward.
Nonprofit communications should be focused on the message -- not straying left / right / front / back, which will lose the readers' interest.
Everyone's looks a bit different.
In tree pose, you can place your bent-leg foot on your thigh or your calf, or even your ankle (not on your knee please!). They are all valid expressions of tree pose, even though they look different.
Every organization has a unique and special way of communicating, which is different from everyone else's. Own it! Celebrate and enjoy your individuality!
It's ok if you fall!
Laugh, get back up, check your foundation, draw energy into the center, and try again. Think about how many times toddlers fall down and get back up as they learn to walk. Eventually they get the hang of it.
Not all of your communications efforts will turn out the way you imagined them. That's ok! Laugh, look at what happened and what you could do differently next time.